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Our Story

Unlimited (ULTD LLC) was founded by Anjiya Royal, a retired hooper, college graduate, and entrepreneur from rural Caswell Co. She created this brand in hopes to encourage those not only around her, but across the world to never let this society and life limit you and your abilities to succeed. After watching her family take on restricted lifestyles, and see it affect her as an adult right out of university, she decided it was time for a new mindset. It was time to break the shackles of this so-called American Dream society had us crawling to get to it. 

After a long thought out decision to quit her dreams of being a basketball player at collegiate level and a possible oversea career due to someone else’s limitations, Anjiya was not sure what her next move would be. Everywhere she went, she was “the PG from BY.” That was her identity to those around her, but she wanted to be more. Unlimited let her be that. The Unlimited mindset let her be that. “The World is Yours,” “Sky’s Not Even The Limit” mindset let her be that. With those sayings in the back of her head at all times, she was able to see it through. Now, an entrepreneur, salesman, marketing geek, graphic designer, and more, has been born. She’s no longer just a retired hooper. She’s beyond that.

After being fired from a job right before graduation, after leaving the nest, and while creating a few foundation(s), she was faced with the reality of being in America. With lots of reading, and watching, she educated herself with more of what America was truly about. Especially when it came to the black community. The evils done and systems put in place to hold Blacks in America was just the icing on the cake to why she had to write this down, why she had to put it on clothing, and why she had to represent Unlimited and its mentality to the utmost. Her own struggles, her loved ones struggles and the struggles of the world paved the path for Unlimited. It ignited the passion behind it. 

"I just want to inspire people to not limit who they are because of their circumstances. Don't give up on a dream, all because you're the only one who sees past your own limits. Sky's not even the limit." -- CEO.